Text Messaging Regulation

Text messaging is a very useful tool in communicating with people with whom you have a business relationship.  EasyText   allows you to send messages to staff, suppliers, customers, etc.  It is very important that recipients of text messages are amenable to the communication and that if they do not wish to receive such messages that they are removed from the list immediately.

The legislation protecting people's right to privacy is enforced by The Office Of The Data Protection Commissioner.  The appropriate section of their website dealing with such communication can be viewed on this link .

S ome of the key points to be aware of are:

Individual and Business Customers

Where you have obtained contact details in the context of the sale of a product or service, you may only use these details for direct marketing by electronic mail if the following conditions are met:

  1. the product or service you are marketing is of a kind similar to that which you sold to the customer at the time you obtained their contact details
  2. At the time you collected the details, you gave the customer the opportunity to object, in an easy manner and without charge, to their use for marketing purposes
  3. Each time you send a marketing message, you give the customer the right to object to receipt of further messages
  4. The sale of the product or service occurred not more than twelve months prior to the sending of the electronic marketing communication or, where applicable, the contact details were used for the sending of an electronic marketing communication in that twelve month period.

NOTE: In relation to 4 above, if the subscriber fails to unsubscribe using the cost free means provided to them by the direct marketer, they will be deemed to have remained opted-in to the receipt of such electronic mail for a twelve month period from the date of issue to them of the most recent marketing electronic mail.

Individuals (“Natural Persons”) who are not Customers

If an individual is not a customer, you may not use electronic mail to send a marketing message to their contact address unless you have obtained the prior consent of that individual to the receipt of such messages – a consent that can be withdrawn at any time.

Business Contacts (Customers and non Customers)

You may not use electronic mail to send a marketing message to a business contact address/number if the subscriber has notified you that they do not consent to the receipt of such communications.

 

NEW : We now offer a new service where you can send us a list of recipients plus the message content and we will send the message on your behalf. Please e-mail for further details.